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Keep it vanilla: I can tell you from having managed thousands of
Associations over the years that even newsletters can be fraught with
potential threats: liabilities, lawsuits, and inflamed neighborhood
dramas are exacerbated in even official communications. So if your
Board uses, say, Facebook to communicate to the neighborhood, keep it
light and focus on facts: report on a meeting about when garbage cans
can be left out or what time of the night cars have to come in off the
street, not someone’s opinion about it. Discussing anything in a
newsletter or on social media just opens up a can of worms called
opposing sides. |
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Keep Association records the old fashioned way… in boxes: Whatever your
Association does with social media, don’t use it for record keeping or
official communications. In the state of Florida, for instance, there
is a law that Association records can’t be kept further than twenty
miles from the community. So if a Facebook comment or post is used in
lieu of physical records, you can find yourself in a heap of trouble.
Same goes for sending out ballots, fines or announcements… they need to
go by snail mail (or in line with emerging electronic voting laws) not
SnapChat. |
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Curb commenting: Everybody knows by now that most people have two
personalities — the one they show in public, and the one they show on
social media. The magic of invisibility behind the keyboard can bring
out the worst of people. People who are nicey-nicey in person will
savagely go after and tear down anyone or anything they see posted.
Believe me, no Association wants this kind of social media
schizophrenia on their hands. The way to counteract this phenomenon is
to have an Administrator carefully vet comments so that nothing
negative or inflammatory gets posted. |
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Keep it private: The best way to keep an Association’s Facebook page
from turning into social media mayhem is by making it private and
having members agree to certain stipulations when they join. In other
words, if you don’t want neighbors getting into comment fights over
what color the new club house should be painted — something that is
hard enough to decide on when everyone is behaving themselves at Board
meetings — get members to agree beforehand that they won’t. |
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Whatever you do, make the neighborhood look good: The one thing that
everyone in an HOA or COA managed community can agree on is working
toward maintaining property values. So whatever your Board does or
whatever you personally do on social media to represent the
neighborhood, make it look good. The Association’s and the homeowner’s
social media representations of the community should be considered
marketing. If someone is looking at buying property in your community
and Googles it, you want them to think it’s Leave It To Beaver meets
the Brady Bunch… not the Real Housewives of Beverly Hills meets WWE
SmackDown. |